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Scottsdale * Flagstaff * Tucson
21-26 October 2001
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Six brilliant Breakfast Teams from across the UK broadcast their shows live from three thrilling locations in Arizona!
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See what adventures the presenters got up to! Just click on the station logos opposite.
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Our buddies at Wrangler turned this extraordinary broadcast event into an
ultra-exciting broadcast event! Arizona and Wrangler made an ideal team.
What could be better than a pair of Wrangler Authentic Jeans or a handsome
Wrangler jacket to accompany you on a day at a real working ranch,
navigating horses through cacti (desert slalom!) or leaving a trail of dust
behind you on a jeep trek through the desert!
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Riding - the thing that Wrangler jeans were first designed for, way back in the 1940's - has always been about freedom and adventure.
Wrangler's 'WHAT EVER YOU RIDE' campaign retains the values of the authentic American west and presents a more contemporary view of heroism, a young man escaping his social and urban constraints and discovering the spirit of adventure.
Some experiences will be good .. some bad .. but they are all his.
His story is your story
Wrangler, The Authentic Western Jeans...WHAT EVER YOU RIDE |
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